[title]
Creative Director Of
Experiential Design & More
[about me]
I help big brands feel more human, more memorable, and a little less expected — creating ideas that connect with people and deliver in the real world.
[work]
Wendy's × Wednesday
Activation • Experiential Design
Jameson Bow Street Tour
Activation • Experiential Design
Wendy's Scare-Thru
Activation • Experiential Design
Waffle House Diaries
Personal Project • Immersive Experiential Design
Hasbro Clue Game IRL
Open Brief • Immersive Experience
State Farm All-Star
Activation • Experiential Design
Wendy's × SpongeBob
Activation • Experiential Design
Wendy's Sailgating
Activation • Experiential Design
[work]
Lay's × Potato Head
Commercial
Lay's Flavor Swap Tour
Web Content Series
Ocean Spray
Gaming
Roll By Goodyear
Brand Identity Design
My/Mo Ice Cream
Branding
Philips VR Experience
Virtual Reality · Experiential Design
Chicken Fight
Game Design
Turbo Tax × Natural Light
Promotional Activation
Oneworld
Branding
[hello]
As an award-winning Executive Creative Director at The Marketing Arm, I've spent 20 years building and leading a team of 150+ creatives alongside a roster of talented freelancers.
My leadership style is rooted in servant leadership — working alongside my team, recognising each person's strengths, and building an environment where every voice contributes to exceptional work.
I've worked across graphic design, illustration, experiential, POS, and virtual reality — for clients including PepsiCo, Disney, Pernod Ricard, Philips and Wendy's.
My ethos: do great work, then make it even better.
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"She doesn't follow creative trends, she creates the moments everyone else wishes they'd thought of. Visionary, fearless, and one of the most inspiring leaders I've worked alongside."
— Trina Roffino, CEO of TMA | Founder, Project Unbroken
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"Laragh is one of the most talented creatives I've had the pleasure of working alongside. Specifically brilliant at experiential creative development and execution — the kind of person you want in your corner on anything that matters."
— Chris Bristol, Chief Growth Officer | Zimmerman Advertising
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"I trusted Laragh with everything creative, and she never let me down. She knows the Wendy's brand deeply, champions it fiercely, and always finds ways to take it to the next level — delivering work that makes you proud to put your name on it."
— Frank Vamos, VP, Global Strategic Communications & Creative Storytelling | The Wendy's Company
[If awards matter to you]