LG

[title]

Creative Director Of
Experiential Design & More

[about me]

I help big brands feel more human, more memorable, and a little less expected — creating ideas that connect with people and deliver in the real world.

BIG BRANDS.
WEIRD IDEAS.
WORK THAT LANDS.
NO EGO. BIG HEART. LOVES TO LAUGH.
Send Message For Work

[work]

EXPERIENTIAL

Wendy's × Wednesday

Activation • Experiential Design

Jameson Bow Street Tour

Activation • Experiential Design

Wendy's Scare-Thru

Activation • Experiential Design

Waffle House Diaries

Personal Project • Immersive Experiential Design

Hasbro Clue Game IRL

Open Brief • Immersive Experience

State Farm All-Star

Activation • Experiential Design

Wendy's × SpongeBob

Activation • Experiential Design

Wendy's Sailgating

Activation • Experiential Design

[work]

THE MORE

Lay's × Potato Head

Commercial

Lay's Flavor Swap Tour

Web Content Series

Ocean Spray

Gaming

Roll By Goodyear

Brand Identity Design

My/Mo Ice Cream

Branding

Philips VR Experience

Virtual Reality · Experiential Design

Chicken Fight

Game Design

Turbo Tax × Natural Light

Promotional Activation

Oneworld

Branding

[hello]

ABOUT ME

As an award-winning Executive Creative Director at The Marketing Arm, I've spent 20 years building and leading a team of 150+ creatives alongside a roster of talented freelancers.

My leadership style is rooted in servant leadership — working alongside my team, recognising each person's strengths, and building an environment where every voice contributes to exceptional work.

I've worked across graphic design, illustration, experiential, POS, and virtual reality — for clients including PepsiCo, Disney, Pernod Ricard, Philips and Wendy's.

Not here for the trophy. Here for the work. I just want to make things that feel like something — with a team that lifts each other up, laughs hard, and goes home proud of what they built together.

My ethos: do great work, then make it even better.

Trina Roffino

"She doesn't follow creative trends, she creates the moments everyone else wishes they'd thought of. Visionary, fearless, and one of the most inspiring leaders I've worked alongside."

— Trina Roffino, CEO of TMA | Founder, Project Unbroken
Chris Bristol

"Laragh is one of the most talented creatives I've had the pleasure of working alongside. Specifically brilliant at experiential creative development and execution — the kind of person you want in your corner on anything that matters."

— Chris Bristol, Chief Growth Officer | Zimmerman Advertising
Frank Vamos

"I trusted Laragh with everything creative, and she never let me down. She knows the Wendy's brand deeply, champions it fiercely, and always finds ways to take it to the next level — delivering work that makes you proud to put your name on it."

— Frank Vamos, VP, Global Strategic Communications & Creative Storytelling | The Wendy's Company

[If awards matter to you]

  • Cannes Lion
  • Clio Award
  • Addys
  • Pro Awards
  • Reggies
  • Effies
  • Cannes Lions Shortlist
  • One Show Shortlist
  • POPAI
Brand Identity Art Direction Experiential Virtual Reality Digital Social POS & Retail Illustration Team Leadership

[contact]

LET'S BUILD SOMETHING.