With its sights set on Gen Z and millennials, long-standing NBA partner State Farm served up a Neighborhoops activation at NBA Crossover featuring an LED “jingle” basketball half court that lit a path to making a shot, alongside the familiar nine-note State Farm jingle. The program included a weekend-long leaderboard and chance for top scorers to win signed memorabilia from Caitlin Clark, Jimmy Butler and Reggie Miller. Participants also snagged a video of their run on the court.