Lay’s understands that their loyal fans are passionate about sharing their opinions, as evidenced by the success of the long-running “Do Us A Flavor” program. However, they challenged us to find a fresh way to amplify consumers’ voices.

Our solution? A straightforward voting system that empowered consumers to decide which flavors would stay and which would be banished from the shelves forever. Flavors were paired, sides were chosen, and votes were cast. The choices were tough, but the excitement was palpable—especially in our web content series featuring the ever-charming Anna Faris.