Lay’s aimed to create an equity spot that truly captured the irresistible nature of their product. What better way to do that than with a touch of playful humor? Enter Mattel’s Potato Heads, who became the stars of a wildly popular campaign.

To keep things fresh and exciting, we introduced two new characters to the Potato Head family—Tater and Tot—and shared this delightful story from their perspective. The result? A campaign that resonated deeply with consumers and kept them coming back for more.