Wendy’s partnered with Adult Swim to transform Resorts World Las Vegas and a Panorama City (Los Angeles) restaurant into Morty’s, offering “Rick and Morty” fans a unique drive-thru experience. For three days, fans entered through an inflatable Rick head into a psychedelic LED tunnel, becoming “inter-dimensional travelers.”

They enjoyed a “Rick and Morty” radio station, limited-edition Pickle Rick Pickle Frosty’s, and custom drink flavors that outsold even Diet Coke. The event generated significant buzz, with an eight-hour wait and a car line over two miles long. Fans dressed in themed costumes, and the show’s creator visited twice with his family.

The experience received massive media coverage, and AdAge named Morty’s one of the 30 Best Ads of the year